24-25 September, 2019

Leading University-Business Collaboration


Interested in joining the workshop and an international network of professionals passionate of driving university-business cooperation?

Register now

Travel information


  • European Consortium of Innovative Universities (ECIU)
  • Royal Institute of Technology in Stockholm (Sweden)
  • Coventry University (UK)
  • University of Melbourne and University of Adelaide (Australia)
  • University-Industry Demonstration Partnership (USA)
  • University of Copenhagen (Denmark)
  • Linköping University (Sweden)
  • Network of Academic Corporate Relations Officers (USA)


  • University rectors and vice rectors tasked with developing the universities
  • engagement, valorization or third mission activities
  • Business professional responsible for university engagement
  • Knowledge transfer professionals
  • Intermediaries between university and business


From previous participants

“The University Business Collaboration workshop was both useful and excellent value. The facilitators were extremely knowledgeable which allowed for an in-depth analysis and discussion on the challenges we face. Their skills also meant that every delegate was engaged and the level of participation and knowledge sharing was much higher than I have encountered in the past. The development of a personal plan to take away from the workshop was inspired and will ensure I continue to build on what I learned. I would definitely recommend the UIIN workshops to my colleagues.”
Neil Pearce
Head of Knowledge Exchange Institute at London South Bank University

“The UIIN University-Business Collaboration Workshop in Amsterdam 2017 provided an excellent opportunity to network with like-minded colleagues and share some great examples of best practice from across the EU. The relaxed and informal approach taken by the facilitators allowed detailed discussions on key topics, and provided inspiration through the development of personal action plans to drive forward fresh ideas. This included new insights relating to technology park development, business incubation, and broader commercial activity. Combined with practical exercises and direct contact with Amsterdam Science Park, the workshop provided an excellent platform on which to build future enterprise and innovation strategy and increase university-business interaction”
Paul Fairburn
Director of Enterprise & Innovation at Coventry University


University-Business Cooperation (UBC) has become a major topic of interest for policymakers and HEI managers across the world. However, its management and regulation remain challenging due to the complexity of UBC phenomenon. What is needed is a common understanding and framework for the topic, a ‘big picture’ that connect all the elements.

From the highly experienced team responsible for the State of UBC in Europe (initiative undertaken for the European Commission), you will receive key learnings and insights and draw upon global best practice.

The aim or the long-running workshop is to share knowledge and experiences and then highlight the practical steps you can take to improve your organisational collaboration.

Designed for
The workshop has been devised to support university managers, leaders, administrators, professionals in the interface with industry, academics and researchers who are seeking improvements in their performance and impact.

Participants will use a UBC institutional self-assessment and design a Personal Application Project (PAP) to embed their new knowledge and provide direct outcomes of their work and organisation. Underpinned by the UBC Ecosystem™ Framework, this workshop explores how universities achieve excellence in university-business collaboration. Drawing on the largest international study on UBC, you will learn how to identify and overcome the typical obstacles that stand in the way of collaboration. This will be supported by 52 good practice case studies including cases from the leading companies such as Siemens and Volskwagen, entrepreneurial universities such as University Twente, Simon Fraser University and MIT’s REAP programme will help to identify key issues.

  • Work with a University-Business Cooperation Handbook
  • A UBC Status Benchmark Report highlighting the key assets and challenges for your institution or region
  • Applying knowledge to your own institution through a Personal Application Project (PAP)
  • Learn from a series of global best practice cases
  • Tour around the Amsterdam Science Park area including the innovative Start-Up village
  • Dinner at one of Amsterdam’s iconic restaurants
As a result of this workshop, participants will have:
  • specific best practice examples from global leaders in university-business cooperation,
  • clarity about the primary areas of focus for your institution,
  • direct contribution to your work and organisational objectives,
  • deeper knowledge about the elements contributing to UBC success,
  • a more holistic understanding of the UBC environment and its challenges,
  • the ability to broaden your network with like-minded professional facing similar issues,


Prof. Todd Davey
Professor at the Munich Business School, Co-Chair Australian UIIN Chapter
Prof. Dr. Todd Davey has consulted to the European Commission, the Australian Government, the Vietnamese Government and is the author of the book ‘Entrepreneurship at Universities’. Formerly a Senior Manager with Deloitte Australia’s Technology Commercialisation Group and Strategy & Business Development Manager for one of Australia’s fastest growing start-ups, Todd ‘switched sides’ to work within academia. The co-creator of the UBC Ecosystem model, he was the Project Manager of the largest study yet completed into cooperation between European universities and businesses and the Creator of TechAdvance™, an online tool for evaluating technologies. As an educator, he is a Professor in Munich Business School and visiting lecturer at Münster University of Applied Sciences in Germany, VU Amsterdam in the Netherlands as well as at the Nelson Mandela University in South Africa in the topics of entrepreneurship and innovation.

Dr. Victoria Galan Muros
Victoria is an active professional with international experience in university-business cooperation, higher education management and innovation. As a senior consultant, currently associated at Technopolis Group UK, she has worked with universities and governments in 14 countries, she has authored 30+ publications, as well as given 40+ speeches as keynote in 20 countries. She is the Scientific and Policy Manager of the two largest studies of university-business cooperation, funded by the European Commission. Additionally, she acts as Editor in Chief of the University-Industry Innovation Magazine (UIIM).

Example timetable


12.00 - 13.00: Registration/Lunch

13.00 - 15.00: Welcome and introductions. Workshop aims and personal objectives. A group exercise facilitated to enable participants to share examples of good practice and reflect on challenges.

15.00 - 15.30: Coffee

15.30 - 17.30: Ecosystem Part 1. An exploration of the UBC Ecosystem Framework, facilitated by Todd Davey and Victoria Galan-Muros, including exemplar case studies.

19.30: Discussions over dinner in Amsterdam


09.00 - 11.00: Ecosystem Part 2. A continuation of the exploration of the UBC Ecosystem Framework, facilitated by Todd Davey and Victoria Galan-Muros, including exemplar case studies and initial ideas for personal action plans.

11.00 - 11.15: Coffee

11.15 - 12.45: Changing the culture. A series of exercises to explore key cultural and leadership issues in successful university business collaboration.

12.45 - 13.30: Lunch

13.30 - 15.30: Small group exercise to develop Personal Action Plans, with feedback to participants from Todd Davey and Victoria Galan-Muros.

15.30 - 15.45: Conclusions, coffee and then depart.

Transport will be provided to take participants to Schipol airport.