How do you make change happen? This is currently a key question in many higher education institutions, since they are challenged to redefine their institutional responsibilities, purpose, and way of working. This task is passed on to key staff internally, leaving many stakeholders in higher education with the challenge to finding the right approach towards realizing behavioural change. We designed a two-day workshop to provide higher education staff with the theories and practical tools necessary to facilitate change at their institution.
This workshop introduces you to behavioral science type approaches (or casually called ‘Nudge’) that are increasingly being used for effective policy making in a number of countries, including the United States, Canada, Singapore, Australia, and many countries in Europe. Recently, this trend has got expanded to the level of global organizations such as the OECD, UN, and The World Bank and has received recognition through the Nobel Prize for Economics having been awarded to Richard Thaler, author of the book ‘Nudge’. Drawing on research from behavioural sciences (psychology and behavioural economics), you will acquire basic knowledge on human behaviour (e.g. irrationality and cognitive biases) and create nudges for behavioural insights based interventions. Through interactive exercises with the Nudge Development Toolkit, we will help you understand and positively stimulate the behaviour of your most important stakeholders (academic staff, students, management).
This workshop is designed to support university managers, leaders, administrators, professionals, students, practitioners who are seeking improvements in their programs and organizations in several domains such as, new ways of working, facilitation of research & innovation, employability of students, entrepreneurship, and UB cooperation.
As a workshop participant you will receive a workshop certificate, issued by the University Industry Innovation Network and signed by the workshop facilitators.
Dr. Sanae Okamoto is Director for Asian Affairs at UIIN and Researcher at the Faculty of Psychology and Neuroscience at Maastricht University. She has taught behavioural economics, decision science, and psychology as an assistant professor at the School of Business and Economics, Maastricht University. As an experimental psychologist with an original passion in primatology, her interests now mainly lie in applying behavioural sciences to understand human behaviour and improve it in a sustainable manner. She has several years of business experience in Japan and the Netherlands and almost 20 years of experience at universities and research institutes in Japan, Germany, USA and The Netherlands. A study about cooperation and leadership was recently published in Scientific Reports.
Dr. Jochen Barth is Director for Employability at UIIN, Managing Partner at CER10DIPITY, and Associate Partner at the Service Science Factory at Maastricht University. As managing director of the Service Science Factory, which established itself as a best practice for entrepreneurial universities, he gained extensive experience in triple-helix led knowledge transfer initiatives. Jochen is also an experienced management consultant and has advised over 100 organizations, SME’s as well as multinationals, spanning all sectors, in a variety of topics including business model innovation, talent development, and change management.