23-24 January, 2020

Designing the Future University


Interested in joining the workshop and an international network of professionals passionate of designing the future university?

Register now

Benefit from a €400 discount on the registration fee and book your workshop ticket in combination with your attendance of the University-Industry Interaction Conference. Visit www.university-industry.com for more information.

This two-day workshop will consist of presentations and practical exercises. Participants will be encouraged to collaborate with each other and to share their experiences.


We are currently witnessing profound socioeconomic, cultural, and technological changes that transform traditional institutions. Higher education is no exception. In the current setting of ongoing change, universities are being called to better attune themselves to the dynamic nature of the modern world.

There is an opportunity for higher education institutions to seize the opportunity to better describe and define how they contribute to a prosperous society, or risk becoming irrelevant. But how? And for what future? The best way to avoid disruption is to disrupt your own market from within… and this workshop is a great starting point.

We will draw on research, 100+ best practice cases in university engagement and more than 60 expert contributions from the Future Universities Thoughtbook (www.futureuniversities.com) on what the university will look like in 2040. The highly experienced facilitators will support you to create a vision of the future university and challenge your thinking about the roles the future university might have.

The aim of this creative workshop is to share knowledge and collectively analyse the current situation of the university to then (re-)design and co-create a vision of the future university, highlighting its potential roles and functions. Resulting from the collaborative work, you will come away with a blueprint for how you can drive change towards the future university.

Designed for
This workshop has been designed to support diverse university stakeholders, including university managers, leaders, administrators, professionals as well as academics who are seeking new ways of how their university can increase its relevance in the future.

Drawing on research, best practice cases and expert contributions, this workshop combines lively discussions and creative exercises to stretch your thinking and engage you in co-creating the future university.
After a quick flashback into the history of the university, you will be navigating the ‘here and now’ in order to analyse the status-quo and understand the forces and influences faced by higher education institutions today.
Then you will create your own university of the future and reflect on the roles this university should play in the future society.

As a result of this workshop, you will have:
  • a vision of the future and clarity about the possible directions of the further development of university as an institution,
  • specific best practice examples from global leaders in university engagement,
  • a more holistic understanding of the changing context, universities find themselves in,
  • deeper knowledge about the possible roles universities might play in the future.


Prof. Todd Davey
A/Professor of Entrepreneurship at the Institut Mines Telecom Business School in France, Co-Chair Australian UIIN Chapter
Prof. Dr. Todd Davey has consulted to the European Commission, the Australian Government, the Vietnamese Government and is the author of the book ‘Entrepreneurship at Universities’. Formerly a Senior Manager with Deloitte Australia’s Technology Commercialisation Group and Strategy & Business Development Manager for one of Australia’s fastest growing start-ups, Todd ‘switched sides’ to work within academia. The co-creator of the UBC Ecosystem model, he was the Project Manager of the largest study yet completed into cooperation between European universities and businesses and the Creator of TechAdvance™, an online tool for evaluating technologies. Todd is an Associate Professor of Entrepreneurship at the Institut Mines-Télécom Business School in Paris and a visiting researcher at Imperial College (UK), Technical University of Vienna (AUT) and the University of Adelaide (AUST) in the topics of entrepreneurship and innovation.

Balzhan Orazbayeva
Affiliated with the Science-to-Business Marketing Research Centre at Münster University of Applied Sciences (MUAS) in Germany, Balzhan Orazbayeva researches university-business collaboration and social innovation. She was a senior analyst in the consulting project for the European Commission (DG Education and Culture), implementing the largest European study in the area of university-business cooperation. Balzhan is the co-creator of the Future of Universities Thoughtbook and the Future of Universities Thoughtbook | Australian Edition. She leads creative research process as part of Erasmus+ project in the field of social innovation. In her role of educator, Balzhan is a learning designer and lecturer in social innovation and entrepreneurship. She also coordinates industry projects executed by students as part of International Marketing and Strategic Marketing modules at MUAS. Balzhan is a doctoral candidate at VU Amsterdam and focuses in her PhD on academic and business engagement in education-driven university-business collaboration. She holds a Bachelor degree on International Relations in a field of political and social sciences from German-Kazakh University (DKU) in Almaty, Kazakhstan and a Master degree on Integrative Project Management from Dresden University of Technology (TUD) in Germany.

Example timetable


09.00 - 09.15: Registration

09.15 - 09.45: Welcome and introductions: Workshop aims and personal objectives.

09.45 - 11.00: Introduction and flashback: From Bologna, Humboldt to the Entrepreneurial university

11.00 - 11.30: Coffee

11.30 - 13.00: Exploring the current state: The roles of the future university

13.00 - 14.00: Lunch

14.00 - 15.00: Exploring the current state: Megatrends effecting the higher education sector

15.00 - 15.30: Coffee

15.30 - 17.30: Imagining the future university: A series of creative group exercises

17.30 - 19.00: Free time

19.00: Discussions over dinner in Amsterdam


08.30 - 09.00: Coffee & Reflections on Day One

09.00 - 10.30: Creating a pathway to the future university: Inspiration and mapping

10.30 - 11.00: Coffee

11.00 - 12.00: Creating a pathway to the future university for your university: Creating a vision

12.00 - 12.15: Conclusions, coffee and then depart.