19-20, June 2018

Creating Strategic Industry Partnerships

This two-day workshop will be held from Tuesday 19th to Wednesday 20th June 2018 in London, the United Kingdom. The workshop will consist of presentations and practical exercises. Participants will be encouraged to collaborate with each other and to share their experiences.


This workshop gives you a unique opportunity to learn how to better manage your strategic university-industry partnerships. The aim is to gain insights in some of the building blocks of these partnerships, share experience and highlight the practical implications for your work that you can take home to improve your partnerships with industry and/or university.

Based on years of research, numerous case studies from practice, advice from over 10 multinationals and experience from both business and universities, you will gain insights into the five success factors for creating these partnerships. In addition, you will learn how to use the Industry Partnership Canvas©, and inevitably learn how to be successful in creating and further developing strategic partnerships between university and local and international corporations.

This workshop has been devised to support university managers, leaders, administrators, professionals in the interface with industry, academics and researchers who are seeking improvements in their partnership management. As a workshop participant you will receive a workshop certificate, issued by the University Industry Innovation Network and signed by the workshop facilitators.


Dr. Lars Frølund
Dr. Lars Frølund is development manager at Aarhus University and a Research Affiliate at the Innovation Initiative. His research focuses on the success factors for university-industry partnerships in innovation ecosystem and the role and value of intermediaries. He is the co-editor of the book Success Factors for University Partnerships (forthcoming Elsevier, summer 2018) where leading companies describe their excellence in industry-university collaboration. Recently he has worked with prof. Fiona Murray (MIT) and Dr. Max Riedel (Siemens) on the six questions a company must ask itself to develop a systematic approach to university partnerships in innovation ecosystems. The paper “Developing Successful Strategic Partnerships with Universities” is published by Sloan Management Review (Winter Issue 2017/18).

Lars Frølund has a Master’s degree in philosophy (2004) and a PhD in corporate programs for university engagement (2017). He has received Aarhus University’s Gold Medal for outstanding academic achievement and was a Fulbright Scholar at MIT Innovation Initiative in 2016/17.

Dr. Max Riedel
Dr. Max Riedel is senior consultant at Siemens Corporate Technology University Relations. His daily tasks include consulting Siemens businesses in all aspects of university cooperation, ranging from developing a partnering strategy over finding suitable research partners to fostering long-term strategic cooperation. He is currently delegated to the University of Ulm to support the ramp-up of the Quantum Technologies Flagship initiative, one of the European Commission’s most ambitious long-term projects to bring technology from the lab to the market. Before this assignment, he was the key account manager for two of Siemens’ Strategic Partner Universities.

Together with Lars Frølund, Max is co-editor of the book Success Factors for University Partnerships (forthcoming Elsevier, winter 2017) and co-author of Engaging in Regional Innovation Ecosystems – Six Questions to Get Your University Partnerships Right! (forthcoming Sloan Management Review, Winter Issue 2017/18).

Max holds a Master’s (2006) and a PhD degree in physics (2011). He is a German citizen and lives with his wife and daughter in a village near Augsburg.



The workshop will offer the opportunity for participants to gain insights in the latest research on strategic partnership management, with input from both business as well as universities. During the workshops participants will share good practice case studies from their own universities, as well as learn from a variety of good practices from corporations and universities in Europe and the United States.

Example timetable

Tuesday 19th June, 2018

08.30 - 9.00: Registration

09.00 - 9.30: Introduction – from ad hoc to strategic partnerships

09.30 - 11.00: Success factors for university-industry collaboration - the company's perspective

11.00 - 11.30: Coffee

11.30 - 13.00:  How to use the Industry Partnership Canvas to assess and identify tensions in your current industry engagement approach

13.00 - 13.45: Lunch

13.45 - 16.00: Group Work: Assessment & application

16.00 - 16.30: Coffee break

16.30 - 17.30: Explore and define a future direction for your industry partnerships

17.30 - 19.00: Group work: Application & Exploration

19.00: Dinner and networking

Wednesday, 20th June 2018

08.30 - 9.00: Coffee & Reflections on Day One

09.00 - 10.00: Canvas finalisation

10.00 - 11.30: Presentation of Partnership canvasses

11.30 - 12.00: Implementation and best next steps

12.00 - 12.15: Conclusions and wrap-up

Afternoon: Potential participation in the 2018 University-Industry Interaction Conference


Interested in joining the workshop and an international network of professionals passionate of driving university-business cooperation?

Register now


From the workshop moderators

"Our method is drawing from the best practices of 10 leading global companies. We start by defining your specific goals for working with industry."
Dr. Max Riedel

"Too much university-industry collaboration is happening on an ad-hoc basis. The industry partnership canvas is a systematic way to think through the success factors for building strategic partnerships with industry. "
Dr. Lars Frølund