8-9 March, 2018

University-Business Collaboration

This two-day workshop will be held from Wednesday 8th to Thursday 9th March 2018 in Amsterdam, the Netherlands. The workshop will consist of presentations and practical exercises. Participants will be encouraged to collaborate with each other and to share their experiences.


This workshop explores how universities achieve excellence in university business collaboration. The aim is to share knowledge and experiences and then highlight the practical steps you can take to improve your university collaboration with business.

Drawing on published research, good practice case studies and experiences from across the world, you will better understand the key issues faced in university-business cooperation, the most important supporting mechanisms, and how to overcome the typical obstacles that stand in the way of collaboration. Additionally, you will create a Personal Action Plan to apply in your institution, ensuring a practical impact of the knowledge gained at the workshop.

The workshop has been devised to support university managers, leaders, administrators, professionals in the interface with industry, academics and researchers who are seeking improvements in their performance and impact.

As a workshop participant you will receive a workshop certificate, issued by the University Industry Innovation Network and signed by the workshop facilitators.


Todd Davey
Currently a Professor at Munich Business School, Todd is the author of the book ‘Entrepreneurship at Universities’, has published multiple scientific articles in high-ranking journals on the topic of entrepreneurship and was the Director of the first Conference dedicated to Entrepreneurial Universities in 2012. He has over 9 years’ experience in teaching entrepreneurship at universities in 5 different countries, including the creation of Business Idea Idol and Discovery Panel programmes dedicated to developing entrepreneurial mindsets. He is the Director of the largest study in Europe on UBC for the European Commission, the Director of Strategy at the University Industry Innovation Network (UIIN) and part of the development group for the European Commission’s HEInnovate tool.

Victoria Galan Muros
Victoria is an active professional with international experience in university-business cooperation, higher education management and innovation. As a senior consultant, currently associated at Technopolis Group UK, she has worked with universities and governments in 14 countries, she has authored 30+ publications, as well as given 40+ speeches as keynote in 20 countries. She is the Scientific and Policy Manager of the two largest studies of university-business cooperation, funded by the European Commission. Additionally, she acts as Editor in Chief of the University-Industry Innovation Magazine (UIIM).



The workshop will offer the opportunity for participants to share good practice case studies from their own universities. Additional case studies will be presented by the facilitators drawing on their experiences from around the world. For example, Todd Davey and Victoria Galan Muros will share initial findings from a Europe-wide study on cooperation between universities and business, which has been contracted by the DG Education and Culture at the European Commission. The study, which is being led by the Science-to-Business Marketing Research Centre from the Münster University of Applied Sciences (Germany) in partnership with the UIIN, is undertaking two major quantitative studies to understand UBC from the perspective of both higher education institutions and business.

Example timetable

Thursday, 8th March

12.00 - 13.00: Registration/Lunch

13.00 - 15.00: Welcome and introductions. Workshop aims and personal objectives. A group exercise facilitated by Paul Coyle to enable participants to share examples of good practice and reflect on challenges.

15.00 - 15.30: Coffee

15.30 - 17.30: Ecosystem Part 1. An exploration of the UBC Ecosystem Framework, facilitated by Todd Davey and Victoria Galan-Muros, including exemplar case studies.

19.30: Discussions over dinner in Amsterdam

Friday, 9th March

09.00 - 11.00: Ecosystem Part 2. A continuation of the exploration of the UBC Ecosystem Framework, facilitated by Todd Davey and Victoria Galan-Muros, including exemplar case studies and initial ideas for personal action plans.

11.00 - 11.15: Coffee

11.15 - 12.45: Changing the culture. A series of exercises, facilitated by Paul Coyle, to explore key cultural and leadership issues in successful university business collaboration.

12.45 - 13.30: Lunch

13.30 - 14.30: Small group exercise to develop Personal Action Plans, with feedback to participants from Paul Coyle, Todd Davey and Victoria Galan-Muros.

14.30 - 14.45: Conclusions, coffee and then depart.

Transport will be provided to take participants to Schipol airport.


Interested in joining the workshop and an international network of professionals passionate of driving university-business cooperation?

Register now

Travel information


From the workshop moderators

"Closer collaboration between universities and business has the potential to deliver great benefits for society. It is vital that we understand how to improve cooperation and create greater impact."
Paul Coyle

"The management of a complex phenomenon, such as university-business cooperation, requires a systemic and evidence-based approach adapted to your own organisation and environment"
Victoria Galan Muros