May, 2017

University-Business Collaboration

This two-day workshop will be held from Wednesday 17th to Thursday 18th May 2017 in Amsterdam, the Netherlands. The workshop will consist of presentations and practical exercises. Participants will be encouraged to collaborate with each other and to share their experiences.


This workshop explores how universities achieve excellence in university business collaboration. The aim is to share knowledge and experiences and then highlight the practical steps you can take to improve your university collaboration with business.

Drawing on published research, good practice case studies and experiences from across the world, you will better understand the key issues faced in university-business cooperation, the most important supporting mechanisms, and how to overcome the typical obstacles that stand in the way of collaboration. Additionally, you will create a Personal Action Plan to apply in your institution, ensuring a practical impact of the knowledge gained at the workshop.

The workshop has been devised to support university managers, leaders, administrators, professionals in the interface with industry, academics and researchers who are seeking improvements in their performance and impact.

As a workshop participant you will receive a workshop certificate, issued by the University Industry Innovation Network and signed by the workshop facilitators.


Paul Coyle
Paul is the Director of Executive Education for the University Industry Innovation Network. He has provided consultancy support in Asia, Australia, Europe and North America to universities. His ongoing research on innovation and education considers how university leaders can create an entrepreneurial culture that enables and drives university-business collaboration. More information is available at:

Dr. Victoria Galan Muros
Victoria is an active professional with international experience in university-business cooperation, higher education management and innovation. As a senior consultant, currently associated at Technopolis Group UK, she has worked with universities and governments in 14 countries, she has authored 30+ publications, as well as given 40+ speeches as keynote in 20 countries. She is the Scientific and Policy Manager of the two largest studies of university-business cooperation, funded by the European Commission. Additionally, she acts as Editor in Chief of the University-Industry Innovation Magazine (UIIM).



The workshop will offer the opportunity for participants to share good practice case studies from their own universities. Additional case studies will be presented by the facilitators drawing on their experiences from around the world. For example, Dr Victoria Galan Muros will share initial findings from a Europe-wide study on cooperation between universities and business, which has been contracted by the DG Education and Culture at the European Commission. The study, which is being led by the Science-to-Business Marketing Research Centre from the Münster University of Applied Sciences (Germany) in partnership with the UIIN, is undertaking two major quantitative studies to understand UBC from the perspective of both higher education institutions and business.

Example timetable

Wednesday, 17th May

12.00 - 13.00: Registration/Lunch

13.00 - 13.15: Welcome and introductions

13.15 - 15.15: Workshop aims and personal objectives; Sharing examples of good practice and challenges.

15.15 - 15.45: Coffee

15.45 - 17.45: UBC - Lessons from Australia, North America and the United Kingdom

19.00: Discussions over dinner in Amsterdam

Thursday, 18th May

08.30 - 10.30: UBC - Enablers and Obstacles; how to raise your performance

10.30 - 11.00: Coffee

11.00 - 13.00: UBC - Lessons from the European UBC Project

13.00 - 13.45: Lunch

13.45 - 15.15: Personal Action Plans

15.15 - 15.30: Conclusions, coffee and depart.

Transport will be provided to take participants to Schipol airport.


Interested in joining the workshop and an international network of professionals passionate of driving university-business cooperation?

Register now

Travel information


From the workshop moderators

"Closer collaboration between universities and business has the potential to deliver great benefits for society. It is vital that we understand how to improve cooperation and create greater impact."
Paul Coyle

"The management of a complex phenomenon, such as university-business cooperation, requires a systemic and evidence-based approach adapted to your own organisation and environment"
Victoria Galan Muros